MISSION: Empower people through daily health rituals and practices.

BRIED: Launch ‘Inner Traditions’ across digital touch-points and in-house events to empower people to connect with, and expand their inner self.

WHY: My Inner Health Club’s broad range of digital classes embody the future of self-care and wellbeing. From improving sleep and setting healthy boundaries to boosting your immune system and activating energy through Qigong.

RESULT:
+1.4M organic impressions, 1.7K website clicks
+29% increase in channel growth (+2.3K followers) 
601K+ organic accounts reached (+26% MoM)
+782 newsletter subs, 83% open rate (+12%), 4.7% click-rate (+10%)