Native Instruments:
Weird By Design
For over 25 years, Native Instruments has been at the forefront of sonic innovation, providing audio hardware and software solutions for musicians, producers, engineers, and DJs of all genres.
Mission: Inspire and enable creators to express themselves.
Approach: Cultural participation over promotion. Entertainment over ads.
Brief: Develop platform-native formats that blend music culture, trends and product story-telling across organic social channels. Own the content calendar and production pipelines with in-house creatives and external creators to drive growth, and launch the coveted Absynth 6 to the world.
Results:
6.4M+ organic views (+54% MoM)
110K+ organic interactions (+8.5% MoM)
3.2K+ followers during campaign period
Services:
Content Production
Social Media Marketing
Project Management
Creator Relations
Photography
Copywriting
Client Relations