Native Instruments:
Weird By Design

For over 25 years, Native Instruments has been at the forefront of sonic innovation, providing audio hardware and software solutions for musicians, producers, engineers, and DJs of all genres.

Mission: Inspire and enable creators to express themselves.

Approach: Cultural participation vs. promotional.

Brief: Lead always-on and evergreen content production for Native Instruments. Develop platform-native formats that blend music, culture, trends and product story-telling across channels.

Own the content calendar and production pipelines with in-house creatives and external creators.

Results:

- 6.4M organic views (+54% MoM)
- 110K organic interactions (+8.5% MoM)
- +3.2K followers during campaign period