Native Instruments:
Weird By Design

For over 25 years, Native Instruments has been at the forefront of sonic innovation, providing audio hardware and software solutions for musicians, producers, engineers, and DJs of all genres.

Mission: Inspire and enable creators to express themselves.

Approach: Cultural participation over promotion. Entertainment over ads.

Brief: Develop platform-native formats that blend music culture, trends and product story-telling across organic social channels. Own the content calendar and production pipelines with in-house creatives and external creators to drive growth, and launch the coveted Absynth 6 to the world.

Results: